Reusable Paper Towels – Washable Roll, 25 Pack
The roll that fits the holder you already own — tear, wipe, wash, repeat.
A paper towel works for about four seconds, then it is trash — and a household goes through roughly 80 rolls a year, about $150–200 spent on something designed to be thrown away. These washable reusable paper towels end that cycle: the same tear-off habit you already have, on soft cotton flannel that goes in the wash instead of the bin. One 25-pack retires 85+ disposable rolls.
Call them unpaper towels, paperless towels or cloth paper towels — the idea is the same: the roll stays, the rebuy goes.
✦ ✦ ✦
✧ WHY SWITCH
✓ Tear, wipe, wash, repeat — no new routine to learn
✓ Pays for itself in about 6–8 weeks at average paper-towel spend
✓ Softer and more absorbent with every wash
❖ THE DETAILS
Size — 10" × 10" per cloth, a full paper-towel sheet
In the pack — 25 cloths in five fruit prints: Pineapple (Grey), Pineapple (Mustard), Avocado, Cherry, Strawberry — 5 of each
Fabric — 100% cotton flannel, with reinforced stitched edges
Lifespan — 100+ washes per cloth, about 2,500 uses per pack
Packaging — arrives rolled in our green Eco-Packaging Box
♻ CARE
Machine wash with your regular laundry. Tumble dry or air dry, then roll them back onto the tube. Skip the fabric softener — it coats the fibers and dulls absorbency.
100+
WASHES
FITS YOUR
HOLDER
RETIRES
85+ ROLLS
100% COTTON
FLANNEL
Why it works
100% cotton flannel
Soft now, more absorbent with every wash. The five pale fruit prints are in every pack.
Fits the holder you own
Arrives rolled for standard holders — 25 cloths, 10" × 10" each, with reinforced stitched edges.
100+ washes per cloth
Wash, roll, reuse. One pack does the work of 85+ disposable rolls.
What do paper towels cost you?
Slide to your household's pace and see how quickly the 25-pack pays you back.
Estimates only. The cloths wash with laundry you already run — no extra loads counted, no special detergent needed.
If you can use a paper towel, you already know how.
01 · Tear it
Tear one off the roll. Flannel clings to itself, so no snaps, no clips, nothing new to learn.
02 · Wipe it
Spills, counters, stovetops, little hands. Rinse and reuse the same cloth a few times before the wash — and double up for soupy spills.
03 · Wash it
Used cloths collect in a small basket by the sink. Wash with your regular laundry — and skip the fabric softener: it coats the fibers and kills absorbency.
04 · Roll it back
Stack the clean cloths and roll them onto the tube one at a time, lining up the ends. Wrinkles smooth out as you roll.
Where they earn their keep
Spills and stovetops
The everyday wipe-up, straight off the roll — sauce floods included.
Drying produce
Lay washed berries and greens out to drain after rinsing.
Mealtime mats
Under a little one's plate, then straight into the wash.
Napkins at the table
Soft enough to double as washable napkins at every meal.
Hand drying
One by the kitchen sink, one in the bathroom — hands dry, paper saved.
Glass and appliances
A scratch-free wipe for espresso machines, glass and stainless.
Side by side
| The Chloven cloth | Disposable paper towels | |
|---|---|---|
| Use | ✓ Tear, wipe, wash, reuse | ✕ About four seconds, then the bin |
| Cost | ✓ Buy once — 100+ washes per cloth | ✕ Rebuy every month, forever |
| A year of it | ✓ One pack retires 85+ rolls | ✕ ~80 rolls bought and binned |
| Feel | ✓ Soft cotton flannel, gentler with washing | ✕ Can be harsh on skin |
| Packaging | ✓ Ships in our green Eco-Packaging Box | ✕ Wrapped in plastic |
Five prints, five of each
Pineapple (Grey) — the classic that goes with every kitchen.
Pineapple (Mustard) — the warm one, for stovetops and big cooks.
Avocado — the calm one. Cherry — the cheerful one. Strawberry — the kids' favorite, and the mealtime-mat MVP.
Every 25-pack carries all five prints — so the roll on your counter never looks the same two weeks running.
10" × 10" — a full sheet, in cloth
Each cloth is a full paper-towel sheet at 10" × 10" — no half-sheet compromises, no double-tearing to get coverage.
A 25-pack runs most kitchens on a simple rotation: half in use while the other half is in the wash. Cook daily, or only do laundry weekly? Add a second pack and stop thinking about it.
Care that keeps them going
Before first use
Give the pack a first wash — flannel wakes up in the wash, and absorbency builds over the first few cycles. A little shrinkage is normal.
Wash
Machine wash with like colors — warm or hot does fine. Skip fabric softener: it coats the fibers and quietly kills absorbency.
Dry
Tumble dry or air dry, then roll them back onto the tube. They get softer and thirstier with age.
Stains
Rinse colorful messes under cold water before they set; spot-treat greasy ones with a drop of dish soap. And lean on the prints — they hide a working cloth's history.
Good questions
What are the exact specs?
10" × 10" per cloth · 25 cloths per pack (five prints, five of each) · 100% cotton flannel · reinforced stitched edges · arrives rolled in our green Eco-Packaging Box.
Do I need snaps or a special holder?
No. The pack arrives rolled to fit the standard paper towel holder you already own — pop it on and tear away. Flannel clings to itself, so nothing holds the roll together but the cloth.
How many do I need?
One 25-pack covers most kitchens: half in use while the other half is in the wash. Heavy-cooking households or weekly-laundry homes usually add a second pack.
Why aren't they super absorbent yet?
New flannel starts a little reserved. After the first few washes it gets thicker, softer and more absorbent — and keeps improving for a long time.
Can I reuse one cloth more than once?
Yes — rinse it, wring it, hang it over the faucet. Most people use the same cloth a few times before it heads to the basket.
Is rolling them back a hassle?
It takes a minute: stack the clean cloths, roll them onto the tube one at a time, lining up the ends. Wrinkles smooth out as you roll, and flannel's cling does the holding.
How do I wash and dry them?
Machine wash with your regular laundry, like colors; tumble dry or air dry. Skip fabric softener — it coats the fibers and reduces absorbency.
What do I do between washes?
A small basket or bin by the sink until laundry day. Rinse anything heavily soiled first and the laundry stays fresh.
What about stains?
Rinse colorful messes under cold water before they set; spot-treat greasy messes with a drop of dish soap. The prints are forgiving — a lived-in look is part of the deal.
How long do they last?
Each cloth is rated for 100+ washes — about 2,500 uses per pack — and flannel gets softer with age.
