Meet Chloven
Beautiful reusables that retire disposables — one room at a time.
Chloven started with a simple irritation: the invisible subscription nobody signs up for. Buy, throw, rebuy — paper towels, cotton pads, hair ties — a quiet bill of $150–200 a year, paid to the trash. We make the beautiful, washable versions of the things you already use, so the swap asks nothing of your habits. Swap the roll, not your habits.
Four seconds vs. decades.
A paper towel works for about four seconds. The tree behind it took decades to grow. That mismatch is why Chloven exists — but it is not why our customers buy. They buy because the cloth is prettier on the counter, softer on skin and hair, and cheaper over a year than the rebuy ever was. The planet keeps the change.
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85+
ROLLS RETIRED BY ONE 25-PACK
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~80
ROLLS A HOUSEHOLD THROWS YEARLY
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100+
WASHES PER CLOTH
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$150–200
BACK IN YOUR POCKET A YEAR
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Pick one room. Retire one disposable.
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Kitchen Swap →
Reusable paper towels that fit your holder — tear, wipe, wash, repeat.
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Bathroom Swap →
Bamboo makeup pads and cotton rounds that wash with your towels.
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Daytime Hair →
Velvet and satin scrunchies with real hold and zero creases.
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Overnight Hair →
Mulberry silk bonnets and gentle wraps — wake up to yesterday's hair.
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The Laundry Basket →
Wool dryer balls that shorten every cycle, for 1,000+ loads.
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Our eco stance, honestly: not purity. Nobody needs a 100% zero-waste home. A 90% switch you actually keep beats a perfect one you quit — so everything we make has to be handy, pretty or gentle enough to stay in your routine.
Stories, guides and small wins
How the swaps work, why they pay, and what we are learning — from our blog.
One small swap today. Hundreds of disposables retired tomorrow.
Start with the Kitchen Swap — $25.99