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— VELVET · CLOUD-SOFT · NO-CREASE —
Every color,
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$13.99
$20.00
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30% OFF |
★ ★ ★ ★ ★
4.9 from 20 reviews
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4.13″
PERFECT DIAMETER
Holds every hair type.
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55
COLORS MAX
A shade for every mood.
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0 creases
NO HAIR DENTS
Soft elastic inside.
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100%
PREMIUM VELVET
Shiny · plush · cloud-soft.
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I — THE STORY
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The hair tie that finally does it all.You know the story — you're racing out the door, reaching for the last hair tie in the drawer. It's scratchy. It's black. It leaves a dent that refuses to come out before your 2 p.m. meeting. Your ponytail looks fine, but it never looks you. Chloven Velvet Cloud Scrunchies are what that drawer should have been all along. Plush to the touch. A cloud around your wrist when you're not using them. And in a color palette rich enough that you'll genuinely agonize over which one matches today's outfit (in the best way). |
Two ways to spoil yourself.
Each pack is a curated palette, a full year of options, and a gift-ready box that looks gorgeous on any vanity.
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★ BESTSELLER · 30% OFF
PACK Nº 01
Soft No-Crease
45
pieces · 45 colors
Our softest, gentlest hair tie — built with an extra-plush velvet pile and a featherweight elastic that leaves zero dent, zero pull, zero damage. The one you'll want every day.
✦No-crease elastic — slips out dent-free, even after 8 hours
✦Cloud-soft velvet — premium plush pile, no scratch
✦Gentle on fine hair — ideal for sleeping & daily wear
✦Curated soft palette — blush, cream, dusty rose & essentials
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MORE COLORS · 20% OFF
PACK Nº 02
Classic Velvet
55
pieces · 55 colors
Our biggest, boldest edit. 55 jewel-tones, pastels, neutrals, and brights in premium shiny velvet — with a stronger elastic built to hold thick or heavy hair all day long.
✦55 premium colors — includes jewel tones & neutrals
✦Strong grip elastic — built for thick & long hair
✦Shiny velvet finish — photographs beautifully
✦Gift-perfect bulk set — the ultimate shareable pack
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| Which pack is yours? | QUICK COMPARE |
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Pack Nº 01 Soft No-Crease · 45 pcs |
Pack Nº 02 Classic Velvet · 55 pcs |
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| BEST FOR | Fine hair · sleeping · everyday | Thick / long hair · all occasions |
| ELASTIC | Featherlight · no-crease | Strong · long-hold grip |
| PALETTE | Soft · blush, cream, rose | Full spectrum · jewels + neutrals |
| PRICE | $13.99 per pack · 30% off | $15.99 per pack · 20% off |
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III — WHY VELVET
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A hair tie that feels like a compliment. |
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01
Cloud-soft pilePremium velvet fabric with a plush, silky nap — it feels like a tiny spa moment around your wrist. |
02
No-crease magicElastic inside is soft enough to let strands glide — no more dents, no more "I had my hair up" lines. |
03
Real holdDurable rubber core won't slip. Ponytails stay put through workouts, work calls, and windy commutes. |
04
Gift-ready colorsA full rainbow palette, perfectly coordinated. Drop a few in a gift bag; keep the rest. Everyone wins. |
Match your mood, not just your outfit.
From brunch pastels to gala reds to Monday-morning blacks — a thoughtfully curated shade for every moment you want to feel polished.
Sunday softBlush, cream, dusty rose — for brunch, slow mornings, pastel sweaters. |
Night outWine, plum, gold — rich jewel tones that catch the light like velvet should. |
Office polishNoir, charcoal, nude — quiet-luxury shades for professional days. |
Weekend brightCoral, cobalt, grass-green — playful pops to lift any casual fit. |
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V — THE SPECS
Little details,
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VI — WHAT SHE SAID
"I haven't reached for a plain hair tie since." |
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★ ★ ★ ★ ★
Obsessed. The velvet is seriously SOFT — like a little cloud on your wrist. I'm 4 months in and not a single one has stretched out. They match every outfit I own.
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★ ★ ★ ★ ★
Gave half to my daughter, kept half for me. No more fighting over hair ties. The 55-pack is unreal — colors I didn't even know I needed.
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★ ★ ★ ★ ★
I have fine hair and hate creases. These are the first scrunchies I've found that actually leave ZERO dent. I wear one to sleep every night now. Worth every cent.
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VII — GOOD TO KNOW
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Answers to the usual questions. |
→ What's the difference between the 45-pack and 55-pack?
The 45-pack (Soft No-Crease) is built with a gentler, softer elastic and a slightly more delicate palette — ideal for fine hair, sensitive scalps, and sleeping in. The 55-pack (Classic Velvet) offers a broader color range with a stronger grip elastic, better for thick/long hair and all-day wear. Both are premium velvet in the same signature 4.13" size.
→ Will they stretch out over time?
Not under normal use. Our elastic has a durable rubber core specifically chosen to keep its snap — customers regularly report 6+ months of daily wear with no loss of grip. Avoid leaving them stretched over a doorknob or soaking wet; hand-wash gently and let them air dry.
→ Are the colors exactly as pictured?
Each pack is a curated assortment of the colors shown — including blush, rose, jewel tones, neutrals, brights, and classic black. Due to the shiny nature of velvet, tones may read slightly differently in natural vs. indoor light (we think this is charming, honestly).
→ Do they work for thick or curly hair?
Yes — the 4.13" diameter holds thick buns and ponytails beautifully. For very thick or extra-long hair, we recommend the 55-pack (Classic Velvet) for its stronger grip. For fine or curly hair, the 45-pack (Soft No-Crease) prevents breakage and frizz.
→ Is this a good gift?
It's one of our most popular gifts — birthdays, holidays, bridesmaid boxes, teenage-daughter stocking stuffers, tween parties. Each pack arrives in neat packaging that's gift-ready as-is. You can even split one pack into multiple small gift bundles if you're giving to several people.
→ How do I wash them?
Hand-wash in cool water with a drop of gentle detergent. Squeeze out excess water (don't wring — it distorts the shape), lay flat on a towel, and air dry. Skip the washing machine and dryer to keep the velvet pile plush and the colors vibrant.
The last scrunchies
you'll ever need.
Up to 30% off today. Free shipping over $50. Your ponytail is about to be so unbothered it's almost rude.
| ●FREE SHIPPING $50+ | ●30-DAY RETURNS | ●4.9 ★ 20 REVIEWS | ●GIFT-READY |
